The ROKIŠKIO MĖSINĖ brand was created in 2012. One of the main elements of its graphics is the famous Rokiškis manor, as the first slaughterhouse in Rokiškis was established in 1923. just in the immediate vicinity of Rokiškis manor. Today you can get from this manor to the factory through a wonderful Oak Alley, which has long been considered the “Road of Merchants”. ROKIŠKIO MĖSINĖ meat products have a recognizable distinctive taste and flavour. The main values of “ROKIŠKIO MĖSINĖ” are deep production traditions, product quality close to handmade, naturalness and freshness.
According to the market trends and consumer needs, seeking to improve and strengthen the customer experience, in 2020 the ROKIŠKIS MĖSINĖ logo, product packaging and assortment were renewed. The updated ROKIŠKIO MĖSINĖ logo features a new, more luxurious colour, a rhythm of lines, a straight shape and a modern font.
In 2021 ROKIŠKIO MĖSINĖ stores were fully renovated. In order to achieve customer convenience, ROKIŠKIO MĖSINĖ offered not only meat products, but dairy products, bread, eggs, groceries, drinks as well – everything one needs for a table at home and a summer picnic. And on the 1st of July, 2021 a tenth, jubilee proprietary store was opened in Onuškis, a town with deep traditions.